Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Cross-cultural awareness and the importance of corporate culture

This report focuses on the link between a strategic company plan for business with Japan, and the cross-cultural differences (business and private) between the home market and Japan.

Report: Honey Market in Japan

What opportunities does the Japanese honey market offer to EU SMEs?

Report: Export & Import EU-Japan Trade data 2022

The report focuses primarily on the balance of trade between Japan, the EU and its constituent Member States in 2022.

Case study - Treefrog

TreeFrog Therapeutics is a French biotechnology company specialized in cell therapy. In April 2022, it announced the opening of a lab in Kobe, Japan, with the aim of establishing strategic alliances with key academic and industrial players in the field of regenerative medicine.

Report: Fintech Market in Japan

What business opportunities does the Japanese Fintech market offer to EU SMEs?

Report: Understanding Japanese Firm Longevity

How do Japanese firms consistently survive and become some of the oldest firms in the world?

Case study - SOCKSSS

SOCKSSS is a young Swedish company specialized in the fashion of socks. Whereas many larger companies failed in Japan, SOCKSSS already makes 5-7% of their turnover in Japan and their made in Japan style socks amount for 20% of their global turnover.

Report: The Beer market in Japan

Japan is the world’s 7th largest consumer of beer. A late comer in the market, two of its largest manufacturers are today among the best and largest players worldwide.

Report: How to Draft a Distribution Agreement and Agency Agreement with Japanese Partners

This report provides with the appropriate tools to choose between an Agency or a Distribution Agreement when doing business with a Japanese partner. It also provides the specific terminology (kanji) to distinguish between Distributor and Agency.

Report: FDI Incentives by Prefecture 2022

This report will provide you with a concise summary of FDI incentives in Japan organised by prefecture.

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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.