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Report: The Pharmaceutical Industry in Japan 2025

The purpose of this report is to evaluate the current status of the pharmaceutical industry in Japan.

Report: The Sauna Market in Japan: Business opportunities for EU SMEs

The purpose of this report is to evaluate the current status of the Sauna Market in Japan.

Report: The Skincare Market in Japan

This report is aiming to provide an overview of and insights into the skincare market in Japan.

Report: The Vegetarian and Vegan market(s) in Japan

This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan.

Report: Understanding Japanese Firm Longevity

How do Japanese firms consistently survive and become some of the oldest firms in the world?

Report: Wine Market in Japan

This report is aiming to provide an overview and insights into the Wine market in Japan.

Report:Guide on Importers and Wholesale Distributors in Japan (food and wine; ICT; medical devices)

This report from the EU-Japan Centre provides a useful summary on distribution networks in Japan in food and wine, ICT and medical devices sectors.

Selling Through e-Commerce

e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer.

Selling Through Intermediaries

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary. But the choice of such an intermediary should be made with caution, as there are vast differences between the different types of partners you might find.

Soft Drinks

In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.

Standards

A standard is a measure, a norm, or a model used to evaluate goods or processes. According to the Japanese Standards Association, standards help improve technology and production efficiency and increase public welfare.

Success Story: Formosa Gourmet / SME

Formosa Gourmet – from Portugal

Formosa Gourmet is a gourmet food

Toys & Gadgets

— Latest update: May 2025 —

Trade Barriers

Japan and the EU are currently negotiating a free trade agreement aimed at removing many existing trade barriers between the EU and Japan.

Unfair Competition Prevention

Japan’s market economy encourages competition in industry and commerce. The Unfair Competition Prevention Act (UCPA) serves as a means of prohibiting acts which constitute unfair competition.

Webinar 118: The Cheese Market in Japan

MAY

2018

What opportunities does the cheese market in Japan offer to EU companies?

10:00 - 11:00

Webinar 157: Electronics Sector in Japan

SEP

2020

What opportunities does the Japanese Electronics Sector offer to SMEs in

10:30 - 11:30

Webinar 158: Opportunities for EU Companies in Japan Organic Food and Beverage Market

SEP

2020

What does the existing structure of Japan’s organic food and beverage mar

10:30 - 11:30

Webinar 159: Artificial Intelligence in the Japanese Educational Sector

OCT

2020

Japan is just beginning a multiple decade effort to transform its economy

15:30 - 16:30

Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)

OCT

2020

How can EU SMEs best take advantage of the e-commerce growth during COVID

09:30 - 10:30

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The EU-Japan Centre currently produces 5 newsletters :

EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
Japanese Industry and Policy News
“About Japan” e-News (Only available for EU companies / EU organisations)
Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
Tech Transfer Helpdesk Newsletter

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.