Export

The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly.

Japan is the world’s 7th largest consumer of beer. A late comer in the market, two of its largest manufacturers are today among the best and largest players worldwide.

This report follows a research on the impact of product origins in the product evaluation of the (Japanese) consumer.

The aim of this report is to: (a) present an overview of trends and opportunities on the Japanese jewellery market, drawn from the experiences of European companies, and to (b) deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market.

This work is a snapshot of the position that log houses occupy in the Japanese housing market and the opportunities that European SMEs related to this sector can encounter in it.

The report targets EU SMEs that are manufacturing medical devices and seeking to enter the Japanese market.

This report will provide European SMEs with insights into the opportunities and key success factors for entry into the Japanese olive oil market.

The purpose of this report is to evaluate the current status of the pharmaceutical industry in Japan.

The purpose of this report is to evaluate the current status of the Sauna Market in Japan.

This report is aiming to provide an overview of and insights into the skincare market in Japan.

This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan.

How do Japanese firms consistently survive and become some of the oldest firms in the world?

This report is aiming to provide an overview and insights into the Wine market in Japan.

This report from the EU-Japan Centre provides a useful summary on distribution networks in Japan in food and wine, ICT and medical devices sectors.

e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer.

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary. But the choice of such an intermediary should be made with caution, as there are vast differences between the different types of partners you might find.

In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.